Offline Marketing

Happy Halloween

Google PenaltyHappy Halloween from all of us here at the Offline Marketing blog! Speaking of Halloween, many choose to celebrate the creepy holiday by hanging scary sign shop Salt Lake City from their front porches. Sometimes these signs contain simply iconography without writing. This iconography might be a pumpkin, witch, goblin, ghost or any number of things. Other signs might contain verbal messages expressing sentiments of the season.

Speaking of hanging signs Salt Lake City the strange neighbor down the street has hung neither a sign nor a banner in recent memory. Part of me half expected him to hang a Halloween related sign or banner from his porch. It would have been like the good old days all over again. In my mind I picture a black sign with orange lettering reading “Happy Halloween Susan!!!”

All of his previous signs were directed to a Susan who happened to be suffering from cancer and who lived across the street from him. This poor Susan (from all accounts) was not comfortable with this man’s signage but did not have the heart to tell him. In fact the signs made the entire neighborhood uncomfortable but because his heart was in the right place no one could muster the courage to tell him to stop. Eventually the neighborhood home owners’ association issued a letter to the man instructing him to cease and desist all future hangings of either signs or banners directed to Susan.

He finally did hang one last somewhat sarcastic sign that read simply, “HAVE A GREAT DAY!!!” Now his porch remains vacant (sign wise). It remains to be seen whether the man will hang another sign. Perhaps another neighbor will develop cancer like Susan that can become the object of his signs. Part of me wants to see a return of the signs despite how uncomfortable they made everyone.

Proclaim The Unlimited Dream From The Rooftop

I have heard the whispers from every darkened corner. “Join Scentsy!” they say over and over again. I hear the words quite clearly despite the low volume in which they are uttered. Although I do not see the speaker of this command I sense he or she is not all together unthreatening. In fact the speaker of these two words might even be benevolent. But I cannot say for certain. The only thing I do know is that the owner of the voice wants me to do this thing for some mysterious purpose.

Some times I think I have gone mad for I have begun to hear this voice in my dreams. “Join Scentsy!” it tells me day in and day out. I wonder for what purpose it wants me to join this entity known as Scentsy. I also wonder how I would go about the task of actually joining. I have only the vaguest of appreciations as to what exactly this Scentsy is and what I would be doing if ever I actually join its ranks. I have seen their website and it seems to be some kind of going concern engaged in the business of selling products which emit various distinct fragrances. I suppose if I joined I would become some kind of sales associate. From what I gather I could make my own hours and maintain a certain level of freedom whilst under its employ.

The mystery remains. Who is the author of this voice and why does it want me to do what it tells me to do? My tormentor refuses to show his or her face. I do not suspect he or she ever will. But on that day when I finally solve this bitter mystery I shall climb to the roof of my house and proclaim it loud for all the world to hear.

The Impact of Outsourcing

creating engaging contentFor better or worse, outsourcing is a fact of life in modern corporate America. This reality is impactful both upon labor and employers. From a labor standpoint, this can be an unfortunate development because the decision to outsource labor will have a profound impact upon the lives of the employees who held the positions which are to be outsourced. Although unfortunate for labor outsourcing is necessary in many cases because employer companies that cannot compete in the marketplace will not survive to pay their employees. As such, the logic of outsourcing contends that it is better to outsource labor and survive as a company employing some employees than it would be for the company to go out business and have to lay off all of its employees.

It is a Sophie’s choice of sorts because both decisions (i.e., the decision to outsource or to not outsource labor) carry with them grave consequences for the employer. For example, if a company in Austin, Texas makes the decision to outsource its IT department to an IT support Austin, those employees who currently work in that IT department will be forced to change their lives. They will either have to endure a period of unemployment or underemployment which is difficult and perhaps humiliating under any circumstances. In the alternative the outsourced employee will have to seek new employment. This transition can be stressful and there is no guarantee that the employee will be able to make the same amount of income after the transition is complete.

There is, however, an opportunity for the employee to increase his or her compensation. This is an alternative that is not often considered when the scenario of outsourcing an IT department to an IT support Austin is typically considered. But this is a distinct possibility and one that should not be overlooked.

Vocal Variety

fractal-spiralThe sixth speech in the Toastmasters Competent Communicator Manual is entitled “Vocal Variety” and focuses on the different ways a speaker can use his or her voice in order to make a speech more effective. The first objective of speech number six is for the speaker to use voice volume, pitch, rate and quality in order to reflect as well as to add meaning and interest to the message of the speech. For example, if a speaker chose to deliver a speech about the benefits of hiring a house cleaning Vancouver service, he or she may want to speak loudly or in a voice that sounds relieved regarding how the burden of house cleaning has been lifted.


The second objective of speech number six is for the speaker to employ the use of pauses in order to enhance the message of the speech. Using the speech topic example in the first paragraph on the topic of the benefits of hiring a cleaning service Vancouver, the speaker might first introduce the idea of hiring the service and then pause for a few moments. This type of pregnant pause can be highly effective in getting the audience’s attention because they are waiting for what is about to come next. In a sense it makes the audience uncomfortable for the purpose of grabbing their attention.


The final objective of speech number six is to employ the use of vocal variety in such a manner that appears to be both smooth and natural. When a speaker uses vocal variety awkwardly it can make the audience uncomfortable. Unlike the pause which is designed to make the audience uncomfortable for the purpose of obtaining their attention this type of uncomfortability will serve to turn the audience off and is thus counterproductive to the goal of the speech.

Various SEO Tactics

florida-seo-companies-hollwood-reparThere are many strategies employed by businesses engaged in the practice of SEO Salt Lake City. The idea behind any search engine optimization tactic is to make content appear higher in a search engine’s listings. One technique is to write content which contains specific keywords which appear within the content according to a specific ratio compared to the number of words in the content itself. Typically the key words should appear twice within content containing three hundred to five hundred words.


One of the key strategies employed by Utah SEO is to avoid the possibility of the content appearing to be spam by the web crawlers encountering the content. These web crawlers are automated programs which search the web and collect data about the websites they encounter. The search engine listings are created based upon the data these web crawlers collect. Search engines evaluate this data and designate certain websites as more relevant than other websites for particular search terms. SEO Park City is designed to make content more attractive and therefore more relevant to the search engine’s web crawlers. Obviously, if a web crawler encounters a website that it identifies as spam it will make the web site less relevant to the search engine.


Another tactic employed by SEO Utah is to embed links within content that points to another website. This technique is designed to make the website pointed to by the links more relevant to the search engine’s web crawlers. Accordingly the content containing the links is not designed primarily to be informative to any reader who may or may not have occasion to read it. Sometimes this content is not even intended for people to read it at all. It is sufficient that the content is good enough to not appear to be spam by the web crawlers who are the content’s intended audience.

There is No Time to Waste in Outsourcing IT Functionality

Ipad-for-recording-studioI have something to say and what I have to say must by necessity  be both short and sweet because I do not have the time to waste by simply blabbing on about matters of no consequence. And now that I most certainly have your complete and undivided attention I will proceed to go about the business of telling you what it is that it is my intention to tell you and as such I will most certainly not beat around the bush about it. You can without a shadow of a doubt be sure of that with the highest degree of certainty. And therefore, without much further ado I will now proceed to the point which I must convey in the limited time that remains to me.


It goes without saying that when a company needs to outsource its IT functions it must do so and do so quickly. For as I have already made abundantly clear time is waning and time itself is the most precious of all commodities. With that in mind, when a company seeks out this type of IT support Austin there are many choices of which they may avail themselves. By doing so, said company will then in turn avail themselves of that most precious commodity which was made precious in the first place because they had to waste so much of it attending to their in house IT functionality.
For this very reason there simply is no time to delay. In fact my time to finish this quick note is disappearing with rapidity. In the time that remains I will simply reassert that it is of ultimate benefit to any company (who is not themselves a managed IT services Austin) to outsource their IT department and to do so with the utmost haste.

Finding and Selecting an Accountant Salt Lake City

Finding and Selecting an Accountant Salt Lake City

Every year when April rolls around, many people face the dilemma of filling out their tax forms. Tax forms can get very complicated very quickly, and there is a lot of tax code to navigate.

Instead of taking the chance that they may make a mistake or misunderstand something that is written in the code, many people decide to hire an accountant from Salt Lake City to help them out. If you choose to do the same thing, you will want to make sure that you do it early in the year.

This way, you may be able to pay a lower price, and you may be able to get the finance advisor your want because he or she will not be too busy. There are many other reasons that you may want to look into hiring a Salt Lake City accountant as well.

The first reason that you may want to hire a financial advisor is that it can save you a lot of time, stress, frustration, and confusion. Also, you will be able to be sure that your tax return forms were filled out accurately.

Of course, if you have a small business and other factors that need to be considered, it is much easier to have someone else give you unique tips and pieces of advice for your situation. The average person will probably not be able to tell you how to fill out the forms for business.

A fourth reason that you may want to consider hiring an accountant is that they will be aware of all of the deductibles and credits that you will be eligible for. This will allow you to pay fewer taxes as well as earn a greater return potentially.

A fifth reason that it is a good idea to talk to a financial advisor is when you have to file back taxes, pay off a tax debt, or when you are dealing with IRS auditors. IRS audits are not fun, and they can be confusing and stressful.

However, accountants are familiar with how the IRS works and they can communicate with the auditor adequately on your behalf so that you will end up with fewer fines and less hassle.

Taxes can also become much more complicated if you own a rental property or live outside of the United States.

It can be another situation where you will want to be able to talk to a finance advisor. If you run a small business, you will want to make sure that you accurately keep your books throughout the year.

It will help your accountant know what numbers need to be put where. Without these figures, you could get in serious trouble with the IRS.

If you are not familiar with how to keep books yourself, you may want to consider hiring a reliable bookkeeper. This bookkeeper may be able to accurately file the taxes for the business when needed as well.

Another situation where an accountant may be able to help you is if your feel that you have been wrongly accused by the IRS and if you are working with a lawyer to resolve the issue.

The attorney that you hire will probably want to hear from a certified accountant about your financial situation as proof of your case.

If you get into this situation, you will want to make sure that you hire a reputable lawyer and accountant Salt Lake City. When you are looking for a finance advisor, you will want to ensure that he or she is highly qualified and trained.

He or she should have gone through the appropriate schooling and testing. If you have a particular problem, you will want to make sure that your finance advisor specializes in dealing with that kind of issue.

The first thing you will want to do when you are looking for a finance advisor in Salt Lake City is asking for referrals. Ask family, friends, co-workers, and other acquaintances if they know of someone that they would recommend for the task.

Most of the time, they will be able to tell you both who they would recommend and who they would not recommend. This will help you narrow down your search.

Also, it is important to be aware that you can stop and switch accountants if you discover that your current one is not performing a good job for you.

This can be a hassle, so you will want to make sure that you try to choose a good one the first time, but if necessary, you can switch who you are working with in the middle.

SEO Services in Salt Lake City

SEO Services in Salt Lake City

With the continuous expansion of the internet and the number of websites available on any given subject, the ability to drive traffic to a particular site can be akin to finding a needle in a large pile of needles. This is where companies offering SEO services Salt Lake City services come in. SEO stands for Search Engine Optimization and businesses offering SEO services create content for the website itself or other complimentary sites to help drive traffic to a particular site through the use of keywords. Creating keywords in the substance of a given website is only one aspect of the many SEO services are available. Another aspect of SEO services is the ability to create back links.

Back links are links to a specific site from another web page or blog and are an integral part of SEO services. These can come in the form of comments on a forum or blog or can be in article directories wherein articles are written on a particular topic, usually related to the keywords or keyword phrase that culminate in providing a link to the particular website at the end of the article.

SEO services are best used by companies whose primary source of new clientele comes from the internet. The proper use of such services is of paramount importance. Some businesses can make grand promises concerning their ability to deliver via SEO services but if they don’t have a proven track record chances are you are better off with a more established and credible SEO services Salt Lake City company. The ability to create content that is informative that also contains the proper density of keywords is crucial of SEO services.

A company that only provides one aspect of the multiple SEO services needed to drive targeted traffic to a particular site is not the best choice for an SEO services company. There are, of course, companies that only offer a portion of all the SEO services available and they specialize in them. These SEO services companies are usually very upfront about what they have experience with and what they don’t.

Many companies offering SEO services Salt Lake City are involved in a sort of continuous education as it pertains to SEO and SEO services. The internet is constantly changing and as such those companies offering SEO services must adapt to the rapidly changing environment to keep up with the cyber world. Many search engines continue to modify the way that they rank websites. Therefore, a company offering SEO services must also stay abreast of these new developments and adapt or develop new strategies that will allow their SEO services to keep pace with the search engines.

In some cases companies that offer SEO services must be able to do keyword research for the client to determine which keywords are most likely to drive traffic to the intended website. This is one of the SEO services that are known as ‘organic.’ It is the logical outcome for a site dedicated to a particular demographic and target market. Proper research on keywords and keyword phrases is a must if you want to have a high ‘organic’ ranking in the search engines and is something that a good SEO services company should offer.

Softly Smile Signs and Banners

IMG_0539People use signs and banners for a multitude of different purposes. Not all of these purposes are of a commercial nature. In fact, in my very own neighborhood a life long bachelor who seems to be approaching the early stages of old age and perhaps showing signs of senility regularly displays signs and banners from his front porch. The signs he chooses to display change from time to time. I have not as yet observed a regular interval for these changes but it is possible that he operates according to a predetermined schedule. The content of these signs is always for the same purpose, however. It seems that across the street from his house lives a woman by the name of Susan who is suffering from some sort of disease which may be cancer although I do not specifically know. The signs this man displays are supposedly designed for her benefit as a kind of encouragement for her to get better. For this reason I can hardly fault the man as his intentions clearly seem to be pure of heart. However, there is a certain degree of awkwardness surrounding this whole scenario. This awkwardness stems in part from his good intentions because the existence of his good intentions makes it difficult to object to his actions. I suppose this is especially true for this Susan who lives across the street from the man. The most current incarnation of the signs and banners he has on display reads, “Softly Smile I Know She Must Be … Susan.” I did not initially catch the reference he was making through this sign. As such I performed a Google search which identified the phrase as part of the lyrics of the Beach Boy’s song “Good Vibrations.” Again, there is nothing inherently negative about what this man is doing even though the signs might create a certain degree of embarrassment among his neighbors who do not feel entitled to address this issue with him directly.

Perks of Becoming a Scentsy Consultant Brisbane Australia

Perks of Becoming a Scentsy Consultant Brisbane Australia

By joining Scentsy and becoming a consultant in Brisbane Australia, you will be able to work from your home and build your business that is family friendly. You will be able to enjoy several benefits by becoming part of the Scentsy family member as you develop your business.

Here are some of the perks of becoming a Scentsy consultant in Brisbane Australia

Flexible Schedule

Scentsy allows you to also spend some quality time with your family and friends by having flexible working hours. You can also choose to as much as you can or as little as you can. This way you can build your business to meet your schedule demands and needs.

Easy To Join

The moment you join, you will receive a starter kit that has all necessary things that you will need to launch your business and hold your first party. Scentsy goes in their way to ship everything to your clients and party hosts so there is no need for pre-purchase. If your clients happen to live outside Brisbane, then Scentsy can easily ship their orders to them directly.

Great Team Support

You will become a family member the moment you join Scentsy consultant Brisbane where your sponsor will be available to you for any questions and issues you may want to be addressed. You can be able to attend live events and training calls that are regular and be able to build your support network and be updated with newest products. Your team members can also help you in support through sales suggestions and party ideas.

Income And Incentives

By becoming a Scentsy consultant in Brisbane Australia, you will be able to earn between 20 to 25% of commission on your sales. As you build on your team, you will get to enjoy some bonuses and also incentives and awards for sponsoring and sales achievements made. You can be able to determine your monthly income easily due to the availability of a compensation plan that is to understand.

By becoming a Scentsy consultant Brisbane, you will be able to build your team in any region that Scentsy operates and continue to enrich lives through fragrance. You will be able to get web-based training from other consultants and be mentored as well.