Many readers of the Offline Marketing Blog own businesses and understand the true power and effectiveness of employing signs and banners to get their message across to its customers. They know this because customers who see an effective visual display will have a hard time not responding to it. Moreover, there is something uniquely effective about the use of an old school technology to convey a message that is not quite the case as an on line electronic type message. This type of old school message will have a different and more authentic impact on a potential customer than an electronic message.
SIGNS AND BANNERS ARE OLD SCHOOL EFFECTIVE
Think about it. Imagine walking down the street and seeing a sign or banner displaying a message in an effective way. Imagine the impact that this sign or banner would have. Perhaps it has a particularly compelling image. Perhaps it bears a slogan that is uniquely eye catching. Perhaps the sign or banner is specifically located to capture the attention of a specific audience. Perhaps the sign or banner has all the specific and unique qualities needed to perform the exact function for which it was originally designed and created to perform.
As stated in paragraph one of this blog piece, many readers of the Offline Marketing Blog own businesses and understand the true power and effectiveness of employing signs and / or banners to get their message across to its customers. They absolutely know this because customers who see an effective visual display will have a hard time not responding to it. Furthermore, there is something uniquely effective about the use of an old school technology to convey a message that is not quite the case as an on line electronic type message. This specific type of old school message will have a different and more authentic impact on a potential customer than an electronic message.