Offline Marketing

In the Market for a Tote Pump For Christmas

There are many people out there in the market for a tote pump this Christmas. In fact this particular product makes a great last minute stocking stuffer type purchase for any member of your family or network of friends. Luckily the product is a convenient size and shape so that it can readily fit inside a stocking or under the Christmas tree according to your preference. There are few joys in life that approach the happiness one might feel upon waking up early on a Christmas morning, running downstairs and seeing a brand new tote pump sitting under the tree.

In the Market for a Tote Pump For Christmas

This particular product is in high demand which makes it an ideal product to market offline. It is an ideal product to market online for that matter but we do not talk about such things on this blog as the title implies. It might seem strange to have a on online blog dedicated to marketing products offline. But it does make sense in that just because a business markets their products offline does not mean that the business has no use for computers or the internet. The two are not mutually exclusive in other words.

When any product is marketed offline it can still find its way under a tree on Christmas morning. All that is necessary is that the offline marketing be viewed by a potential customer who is in the market for it. Once that potential customer sees the offline marketing for the product he or she will then take steps to purchase the item. He or she will then take the item home and wrap it so that it can be placed under the Christmas tree where its intended recipient will find it and unwrap it in order to unleash the joy within.

On the Subject of Marketing Park City Transportation Offline

Marketing Park City transportation offline is unlike marketing any other thing offline. This is not only true because any one subject is not like any other subject but also because there is something uniquely special about this particular subject of offline marketing. For this reason it becomes very important to know the subject that one is trying to market offline on a very personal level because it is only through this intimate knowledge that any successful offline marketing campaign can come to fruition. So what then are the specific unique details inherent to this particular subject that require a more personal knowledge?


The first detail to appreciate about this subject in order to market it offline is that it happens to be located in the locality of Park City, Utah. This might seem like a very obvious and self evident thing to say and because it is obvious and self evident it might seem not worth the time it takes to write it. This, however, would be a mistake. Because in the world of offline marketing sometimes the most obvious and self evident things are the ones that are overlooked.

Once it has come to be appreciated that this particular subject of offline marketing is located in Park City, Utah it must then be appreciated that the product to be marketed offline is a form of transportation. This is also both obvious and self evident and we have already discussed why an obvious and self evident point requires the attention that it does. But if we can take this a step further (and we must do so) we will realize that understanding what the service is that this particular product provides is a key factor in understanding how to properly market it offline.

How to Market a Tote Pump Offline

It is no simple task to market a tote pump offline these days. Obviously, some products and services are easier to market offline than others and pumps of any sort are no exception to this general proposition. All that being said, when the rubber hits the road, there are products that have to be marketed offline and a successful marketer will find a way to market any product either offline or online (for that matter). Figuring out the proper manner in which to market a product offline is the key challenge involved in this particular conundrum. You might say that this particular problem is the reason that this blog exists in the first place.


The first thing to recognize when trying to tackle this particular problem is that there certainly do exist tote pumps and there certainly do exist customers who are interested in purchasing this particular product. Within this population of potential customers there is a subset that will seek to purchase this product offline (that is, without the agency of a computer). Solving this problem requires a form of communication between the people who sell this product and those who are interested in buying this product (albeit offline).

Therefore, the marketing campaign designed to capture the attention of this offline customer base must contain elements that will effectively capture the attention of this audience in an offline capacity. Of course this can be accomplished through print ads, radio spots, television advertising and billboards. The challenge with offline marketing is that more effort needs to be expended on the part of the advertiser to actually place the advertising in the field of vision of the potential customer. This requires the advertiser to anticipate where the potential customer is likely to look.

How to Market a Drum Pump Offline

Many of our readers have been making inquiries as to how to market a drum pump offline. This is an interesting request because the process of marketing this particular product offline differs a bit from most other products. The first step in this process requires research on the product itself. Ask yourself, who will likely be using this product and for what purposes? How much does it cost to make this product and how much will you be selling it for? Then ask yourself whether this target audience will be willing to spend this amount and if not what can be done to sell the product within the price range a potential customer would be willing to spend?


Once all this preliminary research has been accomplished the next area of inquiry will involve determining the best offline marketing outlets in which to market this particular product. Offline marketing outlets include print ads in magazines and newspapers, television spots, radio spots and bill boards placed in strategic locations where potential customers will be likely to see and react to them. Obviously, offline marketing will not include online marketing sources such as web pages and social media.

Once the proper offline marketing outlet has been determined through which to market this product the next step is to actually take the right actions in which to market this product through the chosen offline marketing outlets. This might sound a little easier than that it actually turns out to be in actual practice. Lots of ideas sound easier in print form than they would turn out to be in actual practice. That, however, should not stop a person from trying to market a product offline if doing so would result in a profit. And as we all know making a profit is the object of all offline marketing.

The Drum Heater Solution

download (1)The Drum heater has come in handy over the years. Think about it. There are barrels of chemicals sitting in warehouses all over the world. Sometimes these warehouses are not heated very well. Now certain chemicals can withstand various temperature changes but others cannot. Some chemicals can loose their effectiveness if exposed to extreme temperatures. For this reason it is important to keep these barrels of chemicals heated at an appropriate temperature in order to prevent a loss in effectiveness. An effective chemical is a marketable chemical as the saying goes and we all want marketable chemicals in order to do the things with chemicals that we want to do.


Warehouses unfortunately are not the only problems in regard to keeping chemicals effective. The transportation of chemicals is also a situation that requires proper attention and perhaps the intervention of a heater. This is because the vessels used to transport industrial drums or barrels are also often no heated appropriately. This could be in the hold of a ship out to sea, the hold of an airplane at thirty thousand feet in the air, the back of a truck driving through the frozen tundra or some other mode of conveyance. These situations also may require the use of a heater.

When chemicals are heated appropriately then they will perform at their peak of efficacy. For this reason it is important that the drums in which they are stored are heated appropriately whether they are being stored in a warehouse or being transported in one of many different forms of conveyance. This is why heaters have come in handy over the years. This is why they presently are handy and this is why they will continue to be handy in the years to come.

The Absolute Truth About Signs and Banners

IMG_0873It is high time we speak the absolute truth regarding signs and banners and what they are really all about. There may well come a day when we must look ourselves square in the face (perhaps making use of a mirror to accomplish this task) and speak truth to power (so to speak). Signs convey information as do banners. That much is known to all and it is perfectly obvious. What is not known as readily is the reason why it was desired that the information be conveyed in the first place. What is not known further are the series of events that led to this desire being formed. Do you see where I am going with this?


I cannot blame you if you do not follow my line of reasoning. Seeing the truth (counter intuitively) is tricky business. It is tricky business because we have all been raised and trained to avoid the truth. The truth is a little too raw for us now. It is a little too real and perhaps a little too painful to endure. But not facing the truth is also painful. It is perhaps not painful in the short term but in the long term it most definitely is painful.

So when we look at a sign and take in the information it was designed to convey we must look past the sign to the truth from which it sprang into existence. We have to do this (with banners too) if we are ever to liberate ourselves from this illusory soup in which we find ourselves swimming and quite literally gasping for precious breath. We all know the truth of which I speak. Perhaps we do not want to admit as much because we then recognize the work that must inevitably follow said recognition.

The Little Drum Heater Boy

download (27)Roughly two thousand years ago in the Holy Land there lived a little drum heater boy. It cannot be said that at this gentle age he did fully grasp the enormity of the events he experienced. But at the same time, he did get the sense that something very special indeed had occurred. To us the story is very familiar. Perhaps the story is so well known to us in these modern times that it could be said of us that we no longer fully grasp the enormity of the events that occurred so many years ago. Let us look more closely at these events and how they touched the boy who is the star of our narrative.



As we know, around that time a savior came into the world. He was wrapped in swaddling clothes a laid in a manger for there was no room at the inn. Far above in the night sky a strange and mobile star came to rest above that sacred location. And wise men from the east saw this star and followed it to its final destination. When they found the babe they paid him homage giving him valuable gifts of gold, frankincense and myrrh.

Along with these wise men came shepherds from the fields and others too to see the wonder that had been born that night. Among the others was a little boy who played his drum that had heating elements attached to it in order to keep the industrial chemicals stored within at optimum temperatures. Because you see, if these internally stored chemicals were not kept at the right temperature they might spoil or become otherwise not as potent. And so the boy made sure that they were kept warm as he played.

Using Signs and Banners to Market Offline

IMG_0699The use of signs and banners is the best way to market offline to potential customers. In fact a person living in my neighbor has done a little offline marketing of his own from his very own front porch. In this specific situation his marketing was directed to his neighbor living across the street by the name of Susan. Apparently, this Susan was suffering from cancer or some other serious illness. This neighbor, sensing Susan needed moral support, decided to provide his own moral support by displaying signs directed towards her from his front porch. All of these signs revolved around how Susan had friends and was proceeding apace through her treatment which was I assume chemotherapy.


This neighbor apparently had only the best of intentions. By all appearances his signs expressed a sentiment that came from the right place. But what he did not know was that his signs were making both Susan and the rest of the neighborhood uncomfortable. But the apparent fact that his signs were displayed with the best of intentions made it difficult for anyone to approach this neighbor to tell him to stop doing what he was doing.

My neighbor’s display of signs eventually came to an end. Susan’s treatment apparently was successfully concluded. But more importantly and effectively the home owner’s association contacted the neighbor asking him to cease and desist. Before stopping the neighbor displayed one last passive aggressive sign telling the neighborhood to “Have a Great Day!” This was in response to the neighborhood’s passive aggressive action of complaining to the home owner’s association. It just goes to show that passive aggression begets more passive aggression. Come to think of it, communicating through the use of a sign as opposed to speaking directly to a person is a bit of a passive aggressive action in and of itself.

Offline Marketing for an Auto Body Repair Salt Lake City

social-media-overwhelmEven an auto body repair Salt Lake City can take advantage of the many offline marketing options available to businesses. Not all advertising has to be on the internet (even though sometimes that seems to be the case). There are perfectly good old fashioned advertising options that still exist. For example, many businesses choose to take out an ad in the yellow pages. Magazines and newspapers still offer spaces in which to advertise the various products and services that a business might choose to convey to the buying audience. These offline options might be more expensive and less effective in many cases but they are all still available for businesses to use.


In addition to print advertisements there are also other off line options available for an auto body repair shop located in Salt Lake City. For example, an auto body repair shop might choose to advertise on a billboard alongside a highway leading into Salt Lake City. The passengers in these cars driving on this road will quite possibly see this advertisement and if they happen to be in a situation where they need the product or service advertised on the billboard they very well may act on that advertisement.

In addition to print ads and billboards there are still yet other offline advertising options that an auto body repair shop or other business can take advantage of. I suppose these other options would have to be either on radio or television. Of course the auto body repair shop would have to pick a particular radio or television show that would likely be viewed or listened to by a potential customer. The auto body repair shop would then have to buy an advertisement slot associated with that broadcast. Simple enough.