Offline Marketing

The Absolute Truth About Signs and Banners

IMG_0873It is high time we speak the absolute truth regarding signs and banners and what they are really all about. There may well come a day when we must look ourselves square in the face (perhaps making use of a mirror to accomplish this task) and speak truth to power (so to speak). Signs convey information as do banners. That much is known to all and it is perfectly obvious. What is not known as readily is the reason why it was desired that the information be conveyed in the first place. What is not known further are the series of events that led to this desire being formed. Do you see where I am going with this?


I cannot blame you if you do not follow my line of reasoning. Seeing the truth (counter intuitively) is tricky business. It is tricky business because we have all been raised and trained to avoid the truth. The truth is a little too raw for us now. It is a little too real and perhaps a little too painful to endure. But not facing the truth is also painful. It is perhaps not painful in the short term but in the long term it most definitely is painful.

So when we look at a sign and take in the information it was designed to convey we must look past the sign to the truth from which it sprang into existence. We have to do this (with banners too) if we are ever to liberate ourselves from this illusory soup in which we find ourselves swimming and quite literally gasping for precious breath. We all know the truth of which I speak. Perhaps we do not want to admit as much because we then recognize the work that must inevitably follow said recognition.

The Little Drum Heater Boy

download (27)Roughly two thousand years ago in the Holy Land there lived a little drum heater boy. It cannot be said that at this gentle age he did fully grasp the enormity of the events he experienced. But at the same time, he did get the sense that something very special indeed had occurred. To us the story is very familiar. Perhaps the story is so well known to us in these modern times that it could be said of us that we no longer fully grasp the enormity of the events that occurred so many years ago. Let us look more closely at these events and how they touched the boy who is the star of our narrative.



As we know, around that time a savior came into the world. He was wrapped in swaddling clothes a laid in a manger for there was no room at the inn. Far above in the night sky a strange and mobile star came to rest above that sacred location. And wise men from the east saw this star and followed it to its final destination. When they found the babe they paid him homage giving him valuable gifts of gold, frankincense and myrrh.

Along with these wise men came shepherds from the fields and others too to see the wonder that had been born that night. Among the others was a little boy who played his drum that had heating elements attached to it in order to keep the industrial chemicals stored within at optimum temperatures. Because you see, if these internally stored chemicals were not kept at the right temperature they might spoil or become otherwise not as potent. And so the boy made sure that they were kept warm as he played.

Using Signs and Banners to Market Offline

IMG_0699The use of signs and banners is the best way to market offline to potential customers. In fact a person living in my neighbor has done a little offline marketing of his own from his very own front porch. In this specific situation his marketing was directed to his neighbor living across the street by the name of Susan. Apparently, this Susan was suffering from cancer or some other serious illness. This neighbor, sensing Susan needed moral support, decided to provide his own moral support by displaying signs directed towards her from his front porch. All of these signs revolved around how Susan had friends and was proceeding apace through her treatment which was I assume chemotherapy.


This neighbor apparently had only the best of intentions. By all appearances his signs expressed a sentiment that came from the right place. But what he did not know was that his signs were making both Susan and the rest of the neighborhood uncomfortable. But the apparent fact that his signs were displayed with the best of intentions made it difficult for anyone to approach this neighbor to tell him to stop doing what he was doing.

My neighbor’s display of signs eventually came to an end. Susan’s treatment apparently was successfully concluded. But more importantly and effectively the home owner’s association contacted the neighbor asking him to cease and desist. Before stopping the neighbor displayed one last passive aggressive sign telling the neighborhood to “Have a Great Day!” This was in response to the neighborhood’s passive aggressive action of complaining to the home owner’s association. It just goes to show that passive aggression begets more passive aggression. Come to think of it, communicating through the use of a sign as opposed to speaking directly to a person is a bit of a passive aggressive action in and of itself.

The Drum Heater of the Sun

download (12)When you walk outside on a bright, sunny day do you know what you are actually feeling when you feel the sun’s drum heater on your face? To fully explain this we must investigate exactly what stars are. At their most essential level stars are simply stuff and gravity. Stuff is atoms. The simplest and most abundant type of atom in the universe is the hydrogen atom which contains one proton and one electron. It should come as no surprise that the main elemental component of stars is the hydrogen atom. Stars begin as huge nebulae of hydrogen which then collapses in on itself due to the force of gravity.


So what about the gravity component? We think of gravity as a force but really it is the effect that stuff has on the fabric of space and time. In its simplest terms, stuff in sufficient quantities will bend space and time. This has the effect of making more stuff fall into and get trapped in this curved pocket of space and time. The more stuff that accumulates in the pocket the more space and time is curved which in turn attracts more stuff into the pocket.

Eventually, when enough stuff gets packed into a pocket, heat begins to increase due to the friction of the atoms bumping up against one another. Finally, when the temperature reaches 15 million degrees centigrade the hydrogen atoms begin to fuse together to form the next most complicated atom which is the helium atom. The output of this nuclear reaction is light, heat and an outward force that keeps the star from collapsing in on itself. Accordingly, when you go outside on a sunny day and feel the warmth of the sun what you are feeling is the output of hydrogen fusing into helium in the sun.

Walk Down To Electrician Ogden Avenue

lightning-bolt-wallpaper-2If one happens to be in the market for an electrician Ogden there are many ways to go about their investigation. The first and most obvious way to track down an electrician in Ogden is to perform an on line search through the use of a search engine such as Google or Bing. The person performing this investigation once the search engine has been called forth to the screen of his or her computer would then enter the appropriate key words into the search engine browser. In this case, the most effective key words would probably be the word “electrician” in combination with the word “Ogden”.


After the key words have been entered into the search engine a list of results will be generated by the search engine. This list of results is produced according to the search engine’s algorithm. This algorithm is designed to produce a list of results that are likely to be relevant relative to the search terms or key words entered into the search engine. Moreover, the list of results will be presented in order according to the perceived relevance of the individual search results.

There are many factors that a search engine will consider to determine the relevance of a search result. The first and most obvious factor is the presence of the key words in the content of the search result. The next most important factor is the presence of referring links to the search result. Referring links are links from other websites that point to the search result. The logic behind this factor is that a website with more referring links will be more relevant because the referring links indicate that other sources consider the referred to source to be particularly relevant.

March to the Beat of a New Drum Heater

drum2It is high time that the readers of the Offline Marketing Blog march to the beat of a new drum heater. Of course this is something easier said than done. This is especially true when the Offline Marketing Blog reader in question has no idea what this instruction would mean in practical terms. However, there is no need for despair in this regard for it is the express purpose of this blog post to explain what this instruction means. Not only will the instruction be explained in detail but there will be a brief question and answer session after the blog post for those of you who require additional clarification.


And so, without further ado let us dive right into the previously promised instructions. First of all, let us further explore just what it means to march to the beat of a different drum in general. The editorial board of the Offline Marketing Blog is operating under the assumption that its loyal readers are familiar with this common term of phrase. That is, the phrase refers to the notion of pursuing a new strategy as to the way some previously executed task had been performed. This might mean coming up with a new procedure on your own or as the phrase suggests, following the lead of another person’s example.

Once one determines their new course of action the next step is to proceed according to that new plan. In the case of the keyword articulated in the title, the first sentence and the heading between paragraph one and paragraph two we must now provide a more specific set of instructions. We all know that the particular product described in the keyword is a type of technology used to heat the contents of an industrial drum. As such, I suppose what I am trying to say here is that the reader should either buy a new one of those or if he or she has never used one before to go out and purchase one for the first time.

Get Yourself Some IT Support Austin Pronto!

creating engaging contentAll of us here at the Offline Marketing Blog highly recommend our most loyal and dedicated readers to go ahead and get themselves some IT support Austin in the year 2017. The reason that we do this is very simple and easily articulated within the context of a blog post that contains between three hundred and five hundred words. So let us get started and not waste any more time to introduce this topic because any additional word we use in this introduction is one less word that can be used to explain this very simple and easily articulated reason.

Why IT Support Austin?

First of all it must be admitted that you really do not need IT support that resides specifically within the city limits of Austin, Texas. This is especially true for those Offline Marketing Blog readers who happen to live nowhere near the city of Austin, Texas. It, however, becomes increasily more true the closer one’s domicile happens to be located near to the city of Austin, Texas. The point that I am trying to articulate here is that you do need IT support, however, it does not necessarily have to be inside of Austin, Texas. The obvious exception to this statement applies to those people who actually live in Austin, Texas.

Second of all (now that we have that out of the way) it must also be admitted that you need IT support because you cannot do it all on your own. It is the assumption of the content creator that any reader of the Offline Marketing Blog is a business owner. It is further assumed by the content creator that the Offline Marketing Blog reader operates his own in house IT department. Anyone who does operate their own in house IT department knows that doing so is a drain both on the company’s finances as well as its human resources. So outsource it pronto!

The Power of Signs and Banners

facebook-postingMany readers of the Offline Marketing Blog own businesses and understand the true power and effectiveness of employing signs and banners to get their message across to its customers. They know this because customers who see an effective visual display will have a hard time not responding to it. Moreover, there is something uniquely effective about the use of an old school technology to convey a message that is not quite the case as an on line electronic type message. This type of old school message will have a different and more authentic impact on a potential customer than an electronic message.


Think about it. Imagine walking down the street and seeing a sign or banner displaying a message in an effective way. Imagine the impact that this sign or banner would have. Perhaps it has a particularly compelling image. Perhaps it bears a slogan that is uniquely eye catching. Perhaps the sign or banner is specifically located to capture the attention of a specific audience. Perhaps the sign or banner has all the specific and unique qualities needed to perform the exact function for which it was originally designed and created to perform.

As stated in paragraph one of this blog piece, many readers of the Offline Marketing Blog own businesses and understand the true power and effectiveness of employing signs and / or banners to get their message across to its customers. They absolutely know this because customers who see an effective visual display will have a hard time not responding to it. Furthermore, there is something uniquely effective about the use of an old school technology to convey a message that is not quite the case as an on line electronic type message. This specific type of old school message will have a different and more authentic impact on a potential customer than an electronic message.

The Importance of SEO Salt Lake City

internet-marketingSEO Salt Lake City is important for any business with an on line presence. This is true because it is very important that the business’s website appears high on a search engine’s listing in response to a search employing specific key words. The key words are the search terms a web surfer is likely to use when looking for a business that provides the specific product or service provided by the business with the on line presence. Often times the use of link farms are used to optimize the content of a business’s website. For example this particular blog post is designed to optimize the content of an SEO company’s content.


The SEO business’ website this blog piece is designed optimize is located in Salt Lake City. That is why the particular key word in the title above is comprised of the words it happens to be comprised of. In addition to the use of hyperlinks and keywords the blog post in a link farm must also contain other properties. (1) The blog piece must be at least three hundred words. (2) The blog piece should contain a picture. (3) The key word should appear in multiple contexts. For example, the key word can appear within the text of a paragraph as it does in paragraph one of this blog piece. But also notice that the key word appears as a heading between paragraph one and two.

It does not really matter if the blog piece is well written. This blog piece is a good example of this principle. The reason for this is that the blog piece is not designed to be read by an actual human. Rather the blog piece is designed to catch the “eye” of the web crawlers or spiders employed by search engines to determine the relevance of on line content.

Happy Halloween

Google PenaltyHappy Halloween from all of us here at the Offline Marketing blog! Speaking of Halloween, many choose to celebrate the creepy holiday by hanging scary sign shop Salt Lake City from their front porches. Sometimes these signs contain simply iconography without writing. This iconography might be a pumpkin, witch, goblin, ghost or any number of things. Other signs might contain verbal messages expressing sentiments of the season.

Speaking of hanging signs Salt Lake City the strange neighbor down the street has hung neither a sign nor a banner in recent memory. Part of me half expected him to hang a Halloween related sign or banner from his porch. It would have been like the good old days all over again. In my mind I picture a black sign with orange lettering reading “Happy Halloween Susan!!!”

All of his previous signs were directed to a Susan who happened to be suffering from cancer and who lived across the street from him. This poor Susan (from all accounts) was not comfortable with this man’s signage but did not have the heart to tell him. In fact the signs made the entire neighborhood uncomfortable but because his heart was in the right place no one could muster the courage to tell him to stop. Eventually the neighborhood home owners’ association issued a letter to the man instructing him to cease and desist all future hangings of either signs or banners directed to Susan.

He finally did hang one last somewhat sarcastic sign that read simply, “HAVE A GREAT DAY!!!” Now his porch remains vacant (sign wise). It remains to be seen whether the man will hang another sign. Perhaps another neighbor will develop cancer like Susan that can become the object of his signs. Part of me wants to see a return of the signs despite how uncomfortable they made everyone.