Offline Marketing

How to Market a Drum Pump Offline

Many of our readers have been making inquiries as to how to market a drum pump offline. This is an interesting request because the process of marketing this particular product offline differs a bit from most other products. The first step in this process requires research on the product itself. Ask yourself, who will likely be using this product and for what purposes? How much does it cost to make this product and how much will you be selling it for? Then ask yourself whether this target audience will be willing to spend this amount and if not what can be done to sell the product within the price range a potential customer would be willing to spend?


Once all this preliminary research has been accomplished the next area of inquiry will involve determining the best offline marketing outlets in which to market this particular product. Offline marketing outlets include print ads in magazines and newspapers, television spots, radio spots and bill boards placed in strategic locations where potential customers will be likely to see and react to them. Obviously, offline marketing will not include online marketing sources such as web pages and social media.

Once the proper offline marketing outlet has been determined through which to market this product the next step is to actually take the right actions in which to market this product through the chosen offline marketing outlets. This might sound a little easier than that it actually turns out to be in actual practice. Lots of ideas sound easier in print form than they would turn out to be in actual practice. That, however, should not stop a person from trying to market a product offline if doing so would result in a profit. And as we all know making a profit is the object of all offline marketing.

Tagged on: