Offline Marketing

How Do I Use Hashtags For Internet Marketing

Get-Your-Hashtag-On-684x260Hashtags are a very popular cataloguing system these days. Hashtags are seen mostly on Instagram and Facebook, but are also found in Twitter feeds. More social networks will certainly start picking up on the use of hashtags as their popularity continues to increase. For hashtag strategy and other internet marketing Utah tips, read more of this blog.

How Do Hashtags Work?

When you insert a “#” sign, (hashmark, number sign, pound sign) before a word (no space) you are actually writing a code. You are saying “Put this post in this #__category__”. This is extraordinarily useful for internet marketing. This also has practical uses. Let’s imagine a wedding example. It is the current trend these days for the bride and groom to create a hashtag for their wedding such as#smithjoneswedding. Now, anyone who takes photos and posts them with the text #smithjoneswedding, can catalogue these photos under that hashtag. If you were to click just the #smithjoneswedding hashtag, you would see all the photos that are catalogued under that hashtag.

Using Multiple Hashtags For Internet Marketing

Many times, you will see photos or statuses posted with tons, i mean tons of hashtags. This is a strategy to increase the amount of followers a the posting individual (or company) has. By including several hashtags on a post, you are simultaneously storing that photo or status under all of the hashtags you entered. This method of expanding your audience works wonders. Why? Simply because of the tendency of Instagrammers (mostly) to click on hashtags and review many of the photos that are catalogued under it. When a user sees an incredible post, they are likely to follow that poster. Of course, the more likes, follows, shares, etc, the more popular your posted content becomes. See how it’s all working?

Why is Content so Important?

Why is content so important in the world of SEO.  SEO stands for search engine optimization.  With this free marketing it is very important to have good content.  This allows for one website to promote another website.  With this knowledge lets explore why the content it is so important.

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The general public wants to be entertained.  This could be through videos, Facebook, or blogs.  With this we can now make websites and blog post entertaining to keep people coming back to keep reading.  This could be with pictures, putting up videos or using words and phrases that excite and capture the mind and the readers attentions.

Videos and pictures are all good and well but words can capture the mind so entirely.  So lets use words to make the blogs good and websites exciting.  The content needs to be clear and concise but enough to keep the attention of the reader.

The content is what fuels the Google traffic that gets your website up and gets it the attention it deserves.  Its the key words and phrases that pop up in the Google search.  This is why the words are so important.  They are what bring you the search in the first place.  The next step is linking them to a site with similar content so that when it gets searched your website comes up as well.

The content can actually help you to get all the traffic that you want in more ways then the pictures can.  The words are what allow the searches to happen.  This is allows for your site to come up but then once you get the traffic then you can convert into other things that will also help your site.  If this all seems to bee too much then you can always hire a SEO company to do it for you.

The Ins and Outs of SEO marketing

florida-seo-companies-hollwood-reparHow To Get  The Most Out Of  SEO

To get the most out of your blog or social media you need to use your key words without  over using them.  this is an ever changing industry.  Once you learn a good way to do things, they change.  As you are putting in your key words be sure what you’re writing is interesting or you will lose followers.

Where Should I Start Marketing

There are so many place to start your  marketing. Blogs and social media are  great places to start.  I would start small maybe one or two things like Facebook and Instagram, and as you get more comfortable with those sites you can branch out.  There are so many site that you can use to get your name out.  Such as ; Linked-in, Twitter, Pintrest and Google Plus.  You can learn how to navigate these sites on your own or you can hire a company  to run them for you like SEO Utah. They can mange all accounts for you.

Why Are Links So Important

Links are one of the most important parts of SEO you need to place them in key points so your blog doesn’t look cluttered.  When you are putting links into your blog  putting them all over the place it is a big turn off.  If your doing your blog for a  business you need to be professional, so keep your links to a minimum,  put them in the place were they make to most sense and will be helpful to your blog and your company.  The most I would put into a post is two or three links.

So if you take nothing else out of this post just remember, don’t over use links  to keep your blog looking tidy.  Utilize all the social media platforms it is free marketing. And keep it professional and interesting so as to not lose followers.

SEO Writing Tips

72 ppi Capital Reef Website HeaderIf you can use a keyboard, you can write optimized copy for search engines. By optimizing your site content, you can show up higher on search engine results pages and ultimately increase you customer base, and then your sales. Here we will discuss some major factors of good SEO writing, and the key questions you need to address. If you do not enjoy writing, just hire a Utah SEO company to do it for you.

Make Sure You Have Proper Page Elements

Your meta title, meta description, headlines, and image alt text all need to contain your keywords. Of course do not over use your keywords. Making sure your meta data is programmed correctly helps search engines read your site more efficiently. Not only does your meta code need to be search engine ready, but there are other elements and design tactics you can utilize to increase the readability and popularity of your web page. Some helpful strategical elements include: bullet lists, images, a call to action and a link to the home page.

Answer The Right Questions

In order for you to add value to your web page, you need it to have useful information. To optimize the usefulness of your site, make sure you are writing for the right target audience. Then, make it apparent which problems your site/service/product helps to solve. Also, consider the image you want your website to hold on the internet. Make sure your content is helping to achieve your business goals, and is not just superfluous garbage.

Writing Styles For Optimized Web Content
Make sure your sentences are short. Long, run on sentences are not fun for people, or Googlebots to read. Good use of white space also increases readability. If you need to list things, break out those ordered or unordered list tags. Thus, keep your paragraphs short as well, and plug in a line break between them. Minimize your use of metaphors and exclamation points. This may seem more fun to write, but does not come across as a very professional style. Keep the excitement for the graphics people and call to action.

How To Build Traffic To Your Website

Build Website TrafficFor beginners in the world of Internet marketing, building traffic can seem like a moot point. Why should I concern myself with website traffic? What is the point? Well, for starters, a lot of website traffic can be loosely interpreted to mean that your website is providing something worthwhile and unique to the internet community. On the other hand, it makes sense to use your website to generate leads from the traffic that stumbles upon your domain. This is the ultimate reason most people are in business isn’t it. To make money! By building traffic to your website, you can ultimately make more money.

Build A High Quality Website

Make sure you have a decent website that is competitive with today’s standards. It is easy to build one yourself with a user friendly content management system. However, if you do not have the time, patience, or propensity of web design, hire this task out to someone who knows what they’re doing.

Good SEO Strategy

SEO, or search engine optimization is essential for your website to be seen by users. The field of SEO is broad, but in a nutshell it employs tactic to drive traffic towards your website by adding certain HTML elements to your code and meta data. If the last sentence was a foreign language to you, then hire a Salt Lake City SEO company to do this work for you.

Pay-Per-Click Ads

Also known as PPC, this strategy of internet marketing can be thought of as an introduction to SEO. Especially for new websites, PPC ads are an easy way to drive lots of traffic to your site initially. When you create a PPC ad campaign, you start by researching which keywords pertain to your site and your potential clients. Then, you bid on certain keywords, design your ads, and voila! Instant traffic. As you gain credibility, it is not essential to continue to pay for PPC ads. But, since new sites needs lots of traffic before a search engine will even pay attention to them, PPC is an easy quick fix.

Social Media Marketing

During the last 10 years, social media platforms like Facebook, Twitter, and Google+ have become important tools to drive traffic to sites. Since so many internet users log into their Facebook profile before even searching for anything on Google, it makes sense to have a strong social media presence. You can set up a PPC campaign on social media, which costs money. Or, you can just engage in Groups and build your social internet connections, which takes time and effort. The decision is for you and you alone, and depends on which you would rather spare, money or time.

Analytics

Setting up and integrating analytics for all of your traffic reporting is easy. The most relevant and universal way to do this is through Google Analytics. By registering your website, you can look at your traffic trends, sources of traffic, track ad campaigns and so much more. Happy analyzing!

Leveraging Instagram to boost your business

6731518Instagram tends to be forgotten in the world of social media, but it can be a powerful tool for your business if you know how to leverage it. Today I was to show you how to get the most out of your Instagtam marketing plan so you can be at the top of your game. First, and maybe most important, start with a business account not a personal account with your company name. You goal in this marketing plan is to brand you business so that make sense right? Set your logo as the profile picture so that people will start to recognize your pictures.

Once your account is all set up (and before you start posting) think of your brands strategy. Do you want to bring people back to your website, sell your products, increase your SEO tactics? Whatever your strategies are be consistent with that. Consistency is one of the most crucial things when it comes to social media platforms like Instagram.  The same is true for editing your photos. Users love the simpleness of Instagrams editing options and there are a lot of options. However, in your business account find one editing style that fits with your branding and stick to it. The more recognizable your images are the more successful you will be in your branding strategy.

Next you will want to build a strong connection between your Instagram site and your website. Embedding photos is a great way to build that connection. This will increase the number of people visiting your Instagram site and the other way around. Also, use Instagram #hashtags that will boost your site. Hashtags are a fabulous way to tell your readers what this post or pictures is all about. It can also find you new followers.

Lastly, Instagram has announced that in the near future they will begin allowing companies to run ads. If you have a strong business account with Instagram you just may be the in the first group of companies privileged to have their ads running. Instagram can be a great tool for your business.

How To Get The Most Out Of Google Plus

Google Plus JokeMost Internet users are not very engaged on Google+, the social networking medium for Google. There are complaints that it is too hard to use, no one comments or shares anything, they took away authorship and so forth. The thing is, that Google+ can actually tremendously improve your online presence. The trick is to learn how to use it in order to maximize your engagement.

Get Your Google+ Page

The first thing you will need is a Gmail account. As soon as you have a Gmail account, you are automatically on Google+. If however, you are trying to set up your Google+ page for your business, then you will need to claim your business listing in Google’s directory. To do this, use Google My Business. There is a button for Get Your Page. Then you just follow the steps. If someone has already claimed your listing, then you may have to go through some reclamation steps. At this point, it makes sense to get an SEO Utah company to help you with this process.

Optimize Your Google+ Page

Once you have your page, it is important to fill it out. Don’t just leave the profile picture anonymous! Add attractive profile and cover photos. For a business, you also need to fill in your hours, business description and any other information. Sprinkling your keywords here and there will help too.

Engage Users

Start by adding all of your email contacts to your Google+ page. Then you will need to put them in Circles. Circles are a way of compartmentalizing your Google+ contacts into various lists such as Professional, Friends, Family and so on. You can create your own types of Circle too. If you are a business, get people to write reviews on your Google+ page. Also, it is helpful to post and participate in groups that are relevant to your industry, or simply interest you. This can expand your reach and boost your credibility.

Easy Tips For Google+

  • Join groups and post to them.
  • Take your time and view other people’s pages. Don’t be afraid to +1 a post or comment on something. +1 is the same as a Facebook “like”.
  • Periodically search your business in Google Maps and make sure you are still visible and everything is OK.
  • Post content often.

What Is The Point Of Google Plus?

Google Plus can be casually referred to as SEO gold. If you are a business owner without a Google+ page, then you don’t really own a business. This is because your Google+ page is tied directly to your location and presence on Google Maps. Let’s face it. Everyone uses Maps to find what they are looking for. So, if someone is searching for your particular service, and you don’t have a Google Plus page, of course they will neglect to call you. They won’t know you’re there!

How to get the Most out of your Facebook Posts

facebook-postingBasic Facts of Facebook

One of the rules of thumb we have found is that when companies post too often on Facebook their posts are actually seen less. Posting on Facebook Pages is different than posting on your normal status. Depending on how many likes, comments, or shares your post gets the more Facebook will show your post on your Facebook Page to your followers. The majority of businesses that saw the most viral posts are businesses that post every 2-3 days. Facebook makes it easy to schedule posts so you can post multiple posts at one time. The best time to post on Facebook is before noon and after five. So when you are scheduling posts make sure you take that into account. The best day during the week to post is Wednesday. The best day to post during the weekend is Sunday. You might not think that Sunday would be a good business day but there are less posts on Sunday so you have a better chance of having your posts seen. Keep your posts short. 1-3 lines of text is all you need. Posts that are over 4 lines aren’t read as often and it’s harder for them to go viral. Also pictures can do your posts wonders. Any time you can add a picture to your posts would be a good idea. That way it will be shared, liked, or commented on more than just plain text.

What Kind of Posts Go Viral

Let’s look at the kinds of post you can put on Facebook and what the best format to post your content is.

First we will start with the very worst kind you can post. Posting just links to your content, either a blog post or a link to your website is the worst kind of post you can make. It won’t get clicked on and won’t get viewed by many of your followers.

Not far behind that is videos. Videos take longer to watch and don’t get shared near as often as other kinds of posts.

Highlighting posts should only be used for super important content and even then should be used sparingly.

About 2/3 of all posts that go viral have pictures. So having a picture on your post is a must.

So how can you improve on posts with a picture? Post with multiple pictures. Having a gallery of pictures get shared even more than posts with just one picture.

The very best kind of post that goes viral is surveys. Not only do surveys obtain the most shares, they also give you great insight to your followers.

What Kind of Content is More Visible

So what can we learn from all this data? It’s important to keep your posts simple, concise, and have some emotion to them. If your posts strike at your followers emotional sentiment they are share, liked, and commented on more which means these posts will be seen not only by more of your followers, but by all of their friends as well. You can have a post be seen by 10 times your followers.

Why Did My Website Get De-Indexed?

Google PenaltyIf you are asking this question you are probably not in a very good mood. Google doesn’t really email your site admin to tell you the domain has been de-indexed. If you check your Google Webmaster Tools account frequently, you may have received such a notification. Still, the news that your site is in trouble is akin to being called to the principal’s office. Guilty or not, you are asking yourself, “What did I do wrong?” Many times, these problems can only be fixed by experienced SEO Utah companies.

What Does It Mean If My Website Has Been De-Indexed?

When your site is de-indexed or penalized, this essentially means that the search engine has decided to ignore your site when it crawl the world wide web for results to search queries. Thus, even if someone has just searched for your keyword phrase, you will not show up on the SERP, even if you are 100% perfectly optimized for that keyword.

Google is always adjusting their guidelines for quality content. As the king of Internet searches, Google must continue to deliver the highest quality search results. As SEOs continue to find ways to work around Google, the big G must constantly update their algorithms so that some rogue SEO doesn’t mess up their business of delivering the best search results. This means, that while Google may have been fine with your site last year, the most recent algorithm update may have bumped your site out of the results.

What Did I Do Wrong?

There is any number of things that can get you on Google’s naughty list. Google has criteria for the technical, content, design, and other quality guidelines that must be followed. Google’s take home message for quality websites is that your site needs to be valuable and offer the World Wide Web something it does not already have. The keys to this are:

  • Publishing new, original content
  • Easy to read content that is not stuffed full of keywords
  • Having your robots.txt up to date and your sitemap submitted

What To Avoid

  • Scraping content from other websites
  • Participating in link schemes
  • Spam
  • Anything sneaky that won’t help your users
  • Anything automated

How To Recover From De-Indexing

What was ok with Google yesterday may have gone out the window today. So, if this happens, you need to take action to get your site out of the penalty box. Make sure you have your site registered with Google Webmaster Tools. If you do, then you may be able to fix what went wrong. GWT sends you messages if something went wrong with your site. By following GWT instructions, you should be able to put your site back on the Google Index.