Offline Marketing

March to the Beat of a New Drum Heater

drum2It is high time that the readers of the Offline Marketing Blog march to the beat of a new drum heater. Of course this is something easier said than done. This is especially true when the Offline Marketing Blog reader in question has no idea what this instruction would mean in practical terms. However, there is no need for despair in this regard for it is the express purpose of this blog post to explain what this instruction means. Not only will the instruction be explained in detail but there will be a brief question and answer session after the blog post for those of you who require additional clarification.


And so, without further ado let us dive right into the previously promised instructions. First of all, let us further explore just what it means to march to the beat of a different drum in general. The editorial board of the Offline Marketing Blog is operating under the assumption that its loyal readers are familiar with this common term of phrase. That is, the phrase refers to the notion of pursuing a new strategy as to the way some previously executed task had been performed. This might mean coming up with a new procedure on your own or as the phrase suggests, following the lead of another person’s example.

Once one determines their new course of action the next step is to proceed according to that new plan. In the case of the keyword articulated in the title, the first sentence and the heading between paragraph one and paragraph two we must now provide a more specific set of instructions. We all know that the particular product described in the keyword is a type of technology used to heat the contents of an industrial drum. As such, I suppose what I am trying to say here is that the reader should either buy a new one of those or if he or she has never used one before to go out and purchase one for the first time.

Get Yourself Some IT Support Austin Pronto!

creating engaging contentAll of us here at the Offline Marketing Blog highly recommend our most loyal and dedicated readers to go ahead and get themselves some IT support Austin in the year 2017. The reason that we do this is very simple and easily articulated within the context of a blog post that contains between three hundred and five hundred words. So let us get started and not waste any more time to introduce this topic because any additional word we use in this introduction is one less word that can be used to explain this very simple and easily articulated reason.

Why IT Support Austin?

First of all it must be admitted that you really do not need IT support that resides specifically within the city limits of Austin, Texas. This is especially true for those Offline Marketing Blog readers who happen to live nowhere near the city of Austin, Texas. It, however, becomes increasily more true the closer one’s domicile happens to be located near to the city of Austin, Texas. The point that I am trying to articulate here is that you do need IT support, however, it does not necessarily have to be inside of Austin, Texas. The obvious exception to this statement applies to those people who actually live in Austin, Texas.

Second of all (now that we have that out of the way) it must also be admitted that you need IT support because you cannot do it all on your own. It is the assumption of the content creator that any reader of the Offline Marketing Blog is a business owner. It is further assumed by the content creator that the Offline Marketing Blog reader operates his own in house IT department. Anyone who does operate their own in house IT department knows that doing so is a drain both on the company’s finances as well as its human resources. So outsource it pronto!

The Power of Signs and Banners

facebook-postingMany readers of the Offline Marketing Blog own businesses and understand the true power and effectiveness of employing signs and banners to get their message across to its customers. They know this because customers who see an effective visual display will have a hard time not responding to it. Moreover, there is something uniquely effective about the use of an old school technology to convey a message that is not quite the case as an on line electronic type message. This type of old school message will have a different and more authentic impact on a potential customer than an electronic message.


Think about it. Imagine walking down the street and seeing a sign or banner displaying a message in an effective way. Imagine the impact that this sign or banner would have. Perhaps it has a particularly compelling image. Perhaps it bears a slogan that is uniquely eye catching. Perhaps the sign or banner is specifically located to capture the attention of a specific audience. Perhaps the sign or banner has all the specific and unique qualities needed to perform the exact function for which it was originally designed and created to perform.

As stated in paragraph one of this blog piece, many readers of the Offline Marketing Blog own businesses and understand the true power and effectiveness of employing signs and / or banners to get their message across to its customers. They absolutely know this because customers who see an effective visual display will have a hard time not responding to it. Furthermore, there is something uniquely effective about the use of an old school technology to convey a message that is not quite the case as an on line electronic type message. This specific type of old school message will have a different and more authentic impact on a potential customer than an electronic message.

The Importance of SEO Salt Lake City

internet-marketingSEO Salt Lake City is important for any business with an on line presence. This is true because it is very important that the business’s website appears high on a search engine’s listing in response to a search employing specific key words. The key words are the search terms a web surfer is likely to use when looking for a business that provides the specific product or service provided by the business with the on line presence. Often times the use of link farms are used to optimize the content of a business’s website. For example this particular blog post is designed to optimize the content of an SEO company’s content.


The SEO business’ website this blog piece is designed optimize is located in Salt Lake City. That is why the particular key word in the title above is comprised of the words it happens to be comprised of. In addition to the use of hyperlinks and keywords the blog post in a link farm must also contain other properties. (1) The blog piece must be at least three hundred words. (2) The blog piece should contain a picture. (3) The key word should appear in multiple contexts. For example, the key word can appear within the text of a paragraph as it does in paragraph one of this blog piece. But also notice that the key word appears as a heading between paragraph one and two.

It does not really matter if the blog piece is well written. This blog piece is a good example of this principle. The reason for this is that the blog piece is not designed to be read by an actual human. Rather the blog piece is designed to catch the “eye” of the web crawlers or spiders employed by search engines to determine the relevance of on line content.

Happy Halloween

Google PenaltyHappy Halloween from all of us here at the Offline Marketing blog! Speaking of Halloween, many choose to celebrate the creepy holiday by hanging scary sign shop Salt Lake City from their front porches. Sometimes these signs contain simply iconography without writing. This iconography might be a pumpkin, witch, goblin, ghost or any number of things. Other signs might contain verbal messages expressing sentiments of the season.

Speaking of hanging signs Salt Lake City the strange neighbor down the street has hung neither a sign nor a banner in recent memory. Part of me half expected him to hang a Halloween related sign or banner from his porch. It would have been like the good old days all over again. In my mind I picture a black sign with orange lettering reading “Happy Halloween Susan!!!”

All of his previous signs were directed to a Susan who happened to be suffering from cancer and who lived across the street from him. This poor Susan (from all accounts) was not comfortable with this man’s signage but did not have the heart to tell him. In fact the signs made the entire neighborhood uncomfortable but because his heart was in the right place no one could muster the courage to tell him to stop. Eventually the neighborhood home owners’ association issued a letter to the man instructing him to cease and desist all future hangings of either signs or banners directed to Susan.

He finally did hang one last somewhat sarcastic sign that read simply, “HAVE A GREAT DAY!!!” Now his porch remains vacant (sign wise). It remains to be seen whether the man will hang another sign. Perhaps another neighbor will develop cancer like Susan that can become the object of his signs. Part of me wants to see a return of the signs despite how uncomfortable they made everyone.

Proclaim The Unlimited Dream From The Rooftop

I have heard the whispers from every darkened corner. “Join Scentsy!” they say over and over again. I hear the words quite clearly despite the low volume in which they are uttered. Although I do not see the speaker of this command I sense he or she is not all together unthreatening. In fact the speaker of these two words might even be benevolent. But I cannot say for certain. The only thing I do know is that the owner of the voice wants me to do this thing for some mysterious purpose.

Some times I think I have gone mad for I have begun to hear this voice in my dreams. “Join Scentsy!” it tells me day in and day out. I wonder for what purpose it wants me to join this entity known as Scentsy. I also wonder how I would go about the task of actually joining. I have only the vaguest of appreciations as to what exactly this Scentsy is and what I would be doing if ever I actually join its ranks. I have seen their website and it seems to be some kind of going concern engaged in the business of selling products which emit various distinct fragrances. I suppose if I joined I would become some kind of sales associate. From what I gather I could make my own hours and maintain a certain level of freedom whilst under its employ.

The mystery remains. Who is the author of this voice and why does it want me to do what it tells me to do? My tormentor refuses to show his or her face. I do not suspect he or she ever will. But on that day when I finally solve this bitter mystery I shall climb to the roof of my house and proclaim it loud for all the world to hear.

The Impact of Outsourcing

creating engaging contentFor better or worse, outsourcing is a fact of life in modern corporate America. This reality is impactful both upon labor and employers. From a labor standpoint, this can be an unfortunate development because the decision to outsource labor will have a profound impact upon the lives of the employees who held the positions which are to be outsourced. Although unfortunate for labor outsourcing is necessary in many cases because employer companies that cannot compete in the marketplace will not survive to pay their employees. As such, the logic of outsourcing contends that it is better to outsource labor and survive as a company employing some employees than it would be for the company to go out business and have to lay off all of its employees.

It is a Sophie’s choice of sorts because both decisions (i.e., the decision to outsource or to not outsource labor) carry with them grave consequences for the employer. For example, if a company in Austin, Texas makes the decision to outsource its IT department to an IT support Austin, those employees who currently work in that IT department will be forced to change their lives. They will either have to endure a period of unemployment or underemployment which is difficult and perhaps humiliating under any circumstances. In the alternative the outsourced employee will have to seek new employment. This transition can be stressful and there is no guarantee that the employee will be able to make the same amount of income after the transition is complete.

There is, however, an opportunity for the employee to increase his or her compensation. This is an alternative that is not often considered when the scenario of outsourcing an IT department to an IT support Austin is typically considered. But this is a distinct possibility and one that should not be overlooked.

Vocal Variety

fractal-spiralThe sixth speech in the Toastmasters Competent Communicator Manual is entitled “Vocal Variety” and focuses on the different ways a speaker can use his or her voice in order to make a speech more effective. The first objective of speech number six is for the speaker to use voice volume, pitch, rate and quality in order to reflect as well as to add meaning and interest to the message of the speech. For example, if a speaker chose to deliver a speech about the benefits of hiring a house cleaning Vancouver service, he or she may want to speak loudly or in a voice that sounds relieved regarding how the burden of house cleaning has been lifted.


The second objective of speech number six is for the speaker to employ the use of pauses in order to enhance the message of the speech. Using the speech topic example in the first paragraph on the topic of the benefits of hiring a cleaning service Vancouver, the speaker might first introduce the idea of hiring the service and then pause for a few moments. This type of pregnant pause can be highly effective in getting the audience’s attention because they are waiting for what is about to come next. In a sense it makes the audience uncomfortable for the purpose of grabbing their attention.


The final objective of speech number six is to employ the use of vocal variety in such a manner that appears to be both smooth and natural. When a speaker uses vocal variety awkwardly it can make the audience uncomfortable. Unlike the pause which is designed to make the audience uncomfortable for the purpose of obtaining their attention this type of uncomfortability will serve to turn the audience off and is thus counterproductive to the goal of the speech.

Various SEO Tactics

florida-seo-companies-hollwood-reparThere are many strategies employed by businesses engaged in the practice of SEO Salt Lake City. The idea behind any search engine optimization tactic is to make content appear higher in a search engine’s listings. One technique is to write content which contains specific keywords which appear within the content according to a specific ratio compared to the number of words in the content itself. Typically the key words should appear twice within content containing three hundred to five hundred words.


One of the key strategies employed by Utah SEO is to avoid the possibility of the content appearing to be spam by the web crawlers encountering the content. These web crawlers are automated programs which search the web and collect data about the websites they encounter. The search engine listings are created based upon the data these web crawlers collect. Search engines evaluate this data and designate certain websites as more relevant than other websites for particular search terms. SEO Park City is designed to make content more attractive and therefore more relevant to the search engine’s web crawlers. Obviously, if a web crawler encounters a website that it identifies as spam it will make the web site less relevant to the search engine.


Another tactic employed by SEO Utah is to embed links within content that points to another website. This technique is designed to make the website pointed to by the links more relevant to the search engine’s web crawlers. Accordingly the content containing the links is not designed primarily to be informative to any reader who may or may not have occasion to read it. Sometimes this content is not even intended for people to read it at all. It is sufficient that the content is good enough to not appear to be spam by the web crawlers who are the content’s intended audience.

There is No Time to Waste in Outsourcing IT Functionality

Ipad-for-recording-studioI have something to say and what I have to say must by necessity  be both short and sweet because I do not have the time to waste by simply blabbing on about matters of no consequence. And now that I most certainly have your complete and undivided attention I will proceed to go about the business of telling you what it is that it is my intention to tell you and as such I will most certainly not beat around the bush about it. You can without a shadow of a doubt be sure of that with the highest degree of certainty. And therefore, without much further ado I will now proceed to the point which I must convey in the limited time that remains to me.


It goes without saying that when a company needs to outsource its IT functions it must do so and do so quickly. For as I have already made abundantly clear time is waning and time itself is the most precious of all commodities. With that in mind, when a company seeks out this type of IT support Austin there are many choices of which they may avail themselves. By doing so, said company will then in turn avail themselves of that most precious commodity which was made precious in the first place because they had to waste so much of it attending to their in house IT functionality.
For this very reason there simply is no time to delay. In fact my time to finish this quick note is disappearing with rapidity. In the time that remains I will simply reassert that it is of ultimate benefit to any company (who is not themselves a managed IT services Austin) to outsource their IT department and to do so with the utmost haste.