Offline Marketing

Make More Money With Your Online Store

bothFor many business owners, setting up an online store is a great way to boost business. Many modern consumers look online first when shopping. This is easy and saves the consumer a lot of time. Especially when compared to driving from store to store to look at their deals. Online shopping is even faster than good old fashioned phone inquiries. To expand the reach of your business, it is not only essential that you have  a website, but for many retailers and other businesses, it helps to have your goods available at the click of a button.

Where To Begin

There are many easy ways to set up an online store. If your website runs on WordPress, that’s great! WordPress has a super user-friendly ecommerce plugin, WooCommerce. This plugin makes the integration of a online store coincide with your website and comes with all sorts of features. Any features it does not include can be found in additional plugins! Another great platform for ecommerce is Magento. This content management system is solely for ecommerce. Since Magento is 100 % focused on online shopping, you know this system does it well. There are other website builders which facilitate cyber businesses, however, WordPress and Magento are, in my opinion, the best.

Make More Money With SEO

When setting up an online store, you can expect the best return on investment if you have a reputable Salt Lake City SEO company execute an optimization campaign. This form of internet marketing can skyrocket your online store to the top of a SERP for any particular product you offer. Since consumers are more likely to click on the top products first, then your store is more likely to get this web traffic. By getting more web traffic, you products have a higher likelihood of selling more. Now, you are on the path to more money!

By | April 21, 2015 | Make More Money |

How To Use Social Media Groups For SEO

Google+Communities-logo.jpg-200x200Mostly everyone these days has a presence on social media. For a complete social media setup, contact an SEO Utah company. If you are a business owner, you definitely have at least a Facebook and Google+ page. Many average business pages on Facebook and Google+ have very little engagement. Seriously, who wants to be Facebook friends with a plumbing business? Of course, your business needs these pages, and you should definitely be posting regularly to them. That is not the whole picture however. Today, we will talk about how to go about leveraging other aspects of social media for your business.

Find and Join Groups

In Facebook, we call them Groups. In Google+ we call them Communities. These entities are conglomerations of social media users united by a common interest. For business owners and entrepreneurs, including yourself in these groups is essential. All you need to do is find these groups as press the Join button.

How to Find Groups and Communities on Social Media

  1. Go to the search bar
  2. Start typing keywords for your business (eg. plumbing, plumbers etc0
  3. Add localities if the results are too numerous

Sometimes, these groups or communities will require you to wait for approval to join. While this may seem pretentious to some, it actually speaks to the quality of the group you are attempting to join. The group admins who are sticklers about spammers are going to be better for you business in the long run.

How To Use Social Media Groups For SEO

Once you have become part of the group or community, it’s time to start engaging! Anytime you post something on your business page, make sure you syndicate it through your relevant social media groups too! Since you are part of a community of like-mindeds, you will have a better chance of interaction and engagement. Of course, do not go posting your coupons and deals like crazy. Make sure your content is relevant to the groups, or you may get kicked out!

By | April 7, 2015 | Social Media |

How To Build Your Social Media Presence

Creating-Engaging-Content-1Over a decade after the public launch of Facebook, social media has become a strong habit for most Americans. Instead of flipping through television channels, most of us are scrolling through our Facebook and Instagram feeds. This mindless behavior has even fueled psychological studies at reputable institutions all over the world. Even when folks are watching TV, they can be found simultaneously scrolling through social media accounts, especially during the commercials. This intense user activity can be enough of a reason for a savvy business person to start leveraging the social media world, but there are other reasons too.

Social Media’s Effect On Your Rankings

While Google claims that social media page traffic does not directly effect your website’s rankings, your Facebook, Twitter and Google+ profile pages do have an effect on your internet visibility. Since these entities have ridiculously strong domains, a person searching for you business by name will most likely be presented with your social media page listings at the very top of a SERP. Users trust Facebook like they trust their grandmother. So, it makes sense to have a great Facebook page. Since your URL is included on a Facebook page, or really any social media outlet, it is easy for these networks to become huge drivers of traffic to your business web page.

Post Engaging Content

The important piece of building your social media presence come from presenting engaging content. Simply posting often will not do. You need to be posting interesting stuff that will get a reaction from users. Likes, shares, comments , +1s, retweets and favorites are all markers of the success of your posts. If you’re having trouble getting your friends or subscribers to give a hoot about your posts, try throwing your posts into specified interest groups. Google+ and Facebook have groups you can search for by keyword. You may have better luck if you post to interested people.

By | March 24, 2015 | Social Media |

How Do I Use Hashtags For Internet Marketing

Get-Your-Hashtag-On-684x260Hashtags are a very popular cataloguing system these days. Hashtags are seen mostly on Instagram and Facebook, but are also found in Twitter feeds. More social networks will certainly start picking up on the use of hashtags as their popularity continues to increase. For hashtag strategy and other internet marketing Utah tips, read more of this blog.

How Do Hashtags Work?

When you insert a “#” sign, (hashmark, number sign, pound sign) before a word (no space) you are actually writing a code. You are saying “Put this post in this #__category__”. This is extraordinarily useful for internet marketing. This also has practical uses. Let’s imagine a wedding example. It is the current trend these days for the bride and groom to create a hashtag for their wedding such as#smithjoneswedding. Now, anyone who takes photos and posts them with the text #smithjoneswedding, can catalogue these photos under that hashtag. If you were to click just the #smithjoneswedding hashtag, you would see all the photos that are catalogued under that hashtag.

Using Multiple Hashtags For Internet Marketing

Many times, you will see photos or statuses posted with tons, i mean tons of hashtags. This is a strategy to increase the amount of followers a the posting individual (or company) has. By including several hashtags on a post, you are simultaneously storing that photo or status under all of the hashtags you entered. This method of expanding your audience works wonders. Why? Simply because of the tendency of Instagrammers (mostly) to click on hashtags and review many of the photos that are catalogued under it. When a user sees an incredible post, they are likely to follow that poster. Of course, the more likes, follows, shares, etc, the more popular your posted content becomes. See how it’s all working?

By | March 10, 2015 | Social Media |

Why is Content so Important?

Why is content so important in the world of SEO.  SEO stands for search engine optimization.  With this free marketing it is very important to have good content.  This allows for one website to promote another website.  With this knowledge lets explore why the content it is so important.

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The general public wants to be entertained.  This could be through videos, Facebook, or blogs.  With this we can now make websites and blog post entertaining to keep people coming back to keep reading.  This could be with pictures, putting up videos or using words and phrases that excite and capture the mind and the readers attentions.

Videos and pictures are all good and well but words can capture the mind so entirely.  So lets use words to make the blogs good and websites exciting.  The content needs to be clear and concise but enough to keep the attention of the reader.

The content is what fuels the Google traffic that gets your website up and gets it the attention it deserves.  Its the key words and phrases that pop up in the Google search.  This is why the words are so important.  They are what bring you the search in the first place.  The next step is linking them to a site with similar content so that when it gets searched your website comes up as well.

The content can actually help you to get all the traffic that you want in more ways then the pictures can.  The words are what allow the searches to happen.  This is allows for your site to come up but then once you get the traffic then you can convert into other things that will also help your site.  If this all seems to bee too much then you can always hire a SEO company to do it for you.

By | March 8, 2015 | Blog, Social Media |

The Ins and Outs of SEO marketing

florida-seo-companies-hollwood-reparHow To Get  The Most Out Of  SEO

To get the most out of your blog or social media you need to use your key words without  over using them.  this is an ever changing industry.  Once you learn a good way to do things, they change.  As you are putting in your key words be sure what you’re writing is interesting or you will lose followers.

Where Should I Start Marketing

There are so many place to start your  marketing. Blogs and social media are  great places to start.  I would start small maybe one or two things like Facebook and Instagram, and as you get more comfortable with those sites you can branch out.  There are so many site that you can use to get your name out.  Such as ; Linked-in, Twitter, Pintrest and Google Plus.  You can learn how to navigate these sites on your own or you can hire a company  to run them for you like SEO Utah. They can mange all accounts for you.

Why Are Links So Important

Links are one of the most important parts of SEO you need to place them in key points so your blog doesn’t look cluttered.  When you are putting links into your blog  putting them all over the place it is a big turn off.  If your doing your blog for a  business you need to be professional, so keep your links to a minimum,  put them in the place were they make to most sense and will be helpful to your blog and your company.  The most I would put into a post is two or three links.

So if you take nothing else out of this post just remember, don’t over use links  to keep your blog looking tidy.  Utilize all the social media platforms it is free marketing. And keep it professional and interesting so as to not lose followers.

By | February 28, 2015 | Social Media |

SEO Writing Tips

72 ppi Capital Reef Website HeaderIf you can use a keyboard, you can write optimized copy for search engines. By optimizing your site content, you can show up higher on search engine results pages and ultimately increase you customer base, and then your sales. Here we will discuss some major factors of good SEO writing, and the key questions you need to address. If you do not enjoy writing, just hire a Utah SEO company to do it for you.

Make Sure You Have Proper Page Elements

Your meta title, meta description, headlines, and image alt text all need to contain your keywords. Of course do not over use your keywords. Making sure your meta data is programmed correctly helps search engines read your site more efficiently. Not only does your meta code need to be search engine ready, but there are other elements and design tactics you can utilize to increase the readability and popularity of your web page. Some helpful strategical elements include: bullet lists, images, a call to action and a link to the home page.

Answer The Right Questions

In order for you to add value to your web page, you need it to have useful information. To optimize the usefulness of your site, make sure you are writing for the right target audience. Then, make it apparent which problems your site/service/product helps to solve. Also, consider the image you want your website to hold on the internet. Make sure your content is helping to achieve your business goals, and is not just superfluous garbage.

Writing Styles For Optimized Web Content
Make sure your sentences are short. Long, run on sentences are not fun for people, or Googlebots to read. Good use of white space also increases readability. If you need to list things, break out those ordered or unordered list tags. Thus, keep your paragraphs short as well, and plug in a line break between them. Minimize your use of metaphors and exclamation points. This may seem more fun to write, but does not come across as a very professional style. Keep the excitement for the graphics people and call to action.

By | February 24, 2015 | Make More Money |

How To Build Traffic To Your Website

Build Website TrafficFor beginners in the world of Internet marketing, building traffic can seem like a moot point. Why should I concern myself with website traffic? What is the point? Well, for starters, a lot of website traffic can be loosely interpreted to mean that your website is providing something worthwhile and unique to the internet community. On the other hand, it makes sense to use your website to generate leads from the traffic that stumbles upon your domain. This is the ultimate reason most people are in business isn’t it. To make money! By building traffic to your website, you can ultimately make more money.

Build A High Quality Website

Make sure you have a decent website that is competitive with today’s standards. It is easy to build one yourself with a user friendly content management system. However, if you do not have the time, patience, or propensity of web design, hire this task out to someone who knows what they’re doing.

Good SEO Strategy

SEO, or search engine optimization is essential for your website to be seen by users. The field of SEO is broad, but in a nutshell it employs tactic to drive traffic towards your website by adding certain HTML elements to your code and meta data. If the last sentence was a foreign language to you, then hire a Salt Lake City SEO company to do this work for you.

Pay-Per-Click Ads

Also known as PPC, this strategy of internet marketing can be thought of as an introduction to SEO. Especially for new websites, PPC ads are an easy way to drive lots of traffic to your site initially. When you create a PPC ad campaign, you start by researching which keywords pertain to your site and your potential clients. Then, you bid on certain keywords, design your ads, and voila! Instant traffic. As you gain credibility, it is not essential to continue to pay for PPC ads. But, since new sites needs lots of traffic before a search engine will even pay attention to them, PPC is an easy quick fix.

Social Media Marketing

During the last 10 years, social media platforms like Facebook, Twitter, and Google+ have become important tools to drive traffic to sites. Since so many internet users log into their Facebook profile before even searching for anything on Google, it makes sense to have a strong social media presence. You can set up a PPC campaign on social media, which costs money. Or, you can just engage in Groups and build your social internet connections, which takes time and effort. The decision is for you and you alone, and depends on which you would rather spare, money or time.

Analytics

Setting up and integrating analytics for all of your traffic reporting is easy. The most relevant and universal way to do this is through Google Analytics. By registering your website, you can look at your traffic trends, sources of traffic, track ad campaigns and so much more. Happy analyzing!

By | February 10, 2015 | Make More Money |

Leveraging Instagram to boost your business

6731518Instagram tends to be forgotten in the world of social media, but it can be a powerful tool for your business if you know how to leverage it. Today I was to show you how to get the most out of your Instagtam marketing plan so you can be at the top of your game. First, and maybe most important, start with a business account not a personal account with your company name. You goal in this marketing plan is to brand you business so that make sense right? Set your logo as the profile picture so that people will start to recognize your pictures.

Once your account is all set up (and before you start posting) think of your brands strategy. Do you want to bring people back to your website, sell your products, increase your SEO tactics? Whatever your strategies are be consistent with that. Consistency is one of the most crucial things when it comes to social media platforms like Instagram.  The same is true for editing your photos. Users love the simpleness of Instagrams editing options and there are a lot of options. However, in your business account find one editing style that fits with your branding and stick to it. The more recognizable your images are the more successful you will be in your branding strategy.

Next you will want to build a strong connection between your Instagram site and your website. Embedding photos is a great way to build that connection. This will increase the number of people visiting your Instagram site and the other way around. Also, use Instagram #hashtags that will boost your site. Hashtags are a fabulous way to tell your readers what this post or pictures is all about. It can also find you new followers.

Lastly, Instagram has announced that in the near future they will begin allowing companies to run ads. If you have a strong business account with Instagram you just may be the in the first group of companies privileged to have their ads running. Instagram can be a great tool for your business.

By | February 7, 2015 | Social Media |