Offline Marketing

SEO Salt Lake City and Successful Online Business

One of the most important marketing strategies that can help any online retailer build a prosperous internet business is search engine optimization, or commonly referred to as SEO Salt Lake City. It is the process of tailoring a website to the algorithms used by search engines to rank different sites based on the content and design of the websites.

Compelling Content and Increased Traffic

Opting for a few targeted keywords that are relevant to your business is much more effective web-optimization approach as compared to choosing a plethora of random keywords. Search engine optimization also requires you to imbed those keywords and phrases in clear, engaging text that your visitors find useful. Pages full of keywords without any valuable information is not going to take your website anywhere. Your content needs to attract visitors and search engines, and the only way of doing so is by offering natural dialog that is interesting and informative. Consequently, your click through rate with increase, resulting in increased website traffic.

ROI with SEO Salt Lake City

Regardless of whether your website is non-ecommerce or ecommerce, SEO offers quantifiable and traceable results, so there are no doubts when it comes to return on investment. SEO agencies, like SEO Salt Lake City, are able to track nearly all aspects of their methods, such as increases in traffic, ranking, and conversions. You can also monitor demographic information about individuals who have visited your website, making it easier to find your target customers.

Build Brand Awareness

Since top rakings in search engines result in significant impression/visitors, successful search engine optimization translates to more exposure for your business. Being on the first page will not only help your visitors to associate your business with the targeted keywords, but it will also instill trust since websites on the first page of search engines are usually perceived to be more trustworthy. The more successful your SEO strategies are, the more brand awareness it will create.

By | March 24, 2016 | Make More Money |

Which Is Better for Business: SEO or Social Media?

Businesses in Salt Lake City are eager to know what serves their requirements right in this day and age. It is that quest that leads them to this million dollar question; SEO or Social Media? The bottom line is that both SEO Salt Lake City and Social Media have their merits and demerits. It is imperative that SEO Salt Lake City firms consider the strengths and shortfalls of SEO and Social Media before making a choice on which way to go. When all has been said and done, you will find that there is a very thin line between the two; but there will certainly be something that will work for every business on the basis of firm size, response time, target audience and budget among others.

SEO Salt Lake City and Your Business Needs

Perhaps the only meeting point between SEO Salt Lake City approach and Social Media use is the fact that both need high quality content consistently and they take time to yield results; contrary to popular belief that social media does not. The explanation for this is that Social Media requires considerable amount of time to establish a fan base before your page becomes a hit. SEO on the other hand is understandably slow but steady, a grueling and continuous process; thanks to search engines’ changing algorithms.

Talking about content, quality cannot be traded for anything if you intend to stay get or stay ahead of the pack in Phoenix SEO. The same way social media calls for engaging content, SEO needs well researched keywords optimized in the right density and distribution. SEO content enjoys optimization at different levels from the URL, title and the body of the text. SEO analytics give invaluable information on user behavior which is a very important consideration when devising an SEO strategy. Social media follows, shares and the like are also an indicator for a business’ success and how much conversations it is generating.

SEO has a distinct advantage when it comes to longevity of content. A well-researched article that becomes a hit will be referenced for a long time and generate traffic to your website for the unforeseeable future. On the flip side, social media content has a short shelf life lasting even minutes in some cases e.g. Twitter. However, social media is credited for its ability to integrate user-generated content which in many cases will stimulate discussion and create conversations. The more people talk about you, the more the more you build your brand and by extension the business.

By | March 14, 2016 | Social Media |

The Ever Changing Landscape of SEO

fractal-spiralWhen writing content intended for web bots to read, the content writer need not be highly concerned that the writing adheres strictly to the rules of grammar. What is most important is that a web bot does not flag the content as spam. As long as the content is not recognized as spam then the web bot will record the links and key words embedded in the content. This record will then serve to rate the website linked to higher on search engines’ listings when those keywords are searched for. This is one method a SEO Salt Lake City outfit might employ.

 

The question might arise, what happens if an actual human stumbles upon this content? Although a web bot might not be able to tell if the content is spam an actual human probably will. The concern here is that the human will form a negative impression of the business that the link in the content links to. Although the content is somewhat deceptive in nature this concern is largely unfounded. For one thing, an actual human reading content designed for web bots will likely get bored and move on before they will actually form a negative opinion of the business linked to in the content.

 

Moreover, most savvy web searchers understand that Utah SEO is a competitive and ever changing art form. As spaceship once instructed me, I must use everything at my disposal and so must businesses seeking to improve their web presence. As it stands now, improving web presence means boosting the website’s priority in search engine listings. In order to do this content must be structured to appeal to the algorithms of the search engines. Of course these algorithms are proprietary information and not exactly understood by SEO outfits. However, there are ways to test search engines in order to form reasonable theories as to the manner in which they function.

By | March 9, 2016 | Technology and Hardware |

Services of Signs and Banners Salt Lake City

Are you from Salt Lake City, Utah and in dire need of a professional printing or graphic service? This is a job that can be handled by real professionals only and the good news is that your search should come to an end. Why? It’s because Schmidt Signs & Graphics of Salt Lake City, Utah is here to help you. If you want to create a sign or any other type of printing, this is a company that will come to your rescue no matter how small or big your need is. Besides offering vehicle wraps Utah you can also hire this company to carry out the following;

Graphic Designs

Where do you want to design a state-of-the-art graphic? Do you need it in your car or business premise? With Schmidt Signs & Graphics they can do it all no matter where you want it to be printed. For example, if you have an idea of how you want the vehicle wraps Utah service to be just inform the company and they will make it a reality.

Signs

This is an item that can be used barely anywhere and that’s why this company want to make it for you no matter your purpose. They are capable of creating both indoor and outdoor type of signs depending on your business. With their over 6 decades of making signs for business, they will never miss to advertise your business in an elegant way using signs.

Vehicle Wraps

Your needs for vehicle wraps Utah may have just been mentioned briefly above but know it from today that you have found a partner for a life. Do you want your vehicle to send shouts to pedestrians and other drivers? Well, Schmidt Signs & Graphics can transform your imagination into reality right on your vehicle.

The last but not the least is that signs and banners Salt Lake City also offer tradeshow banners and any other stuff you want some printing and graphics done on it. Contact their team today!

By | March 3, 2016 | Blog, Make More Money |

SEO Techniques

internet-marketingUtah SEO or SEO anywhere else is about writing content that will show up, prominently placed in a search engine’s listings. But the better search engines are constantly changing their algorithms in order to adapt to the needs of the average person surfing the web. The goal is to provide a list of websites that will actually be useful to the web surfer. If a search engine does not provide useful results then it will be less likely that the web surfer will use that search engine in the future. Because the search engine’s algorithms adapt, so must the SEO techniques adapt for the purposes of increasing the chances that content will receive a prominent listing.

SEO Salt Lake City can adapt to search engine protocols in any number of ways. One way is to know how many times a specific key word should appear relative to the number of words in a particular block of text. Another way is to know what particular key words a web surfer is likely to use when searching for information relevant to the content being optimized for search engines. Pictures embedded in the content also seem to be helpful as does avoiding the use of plagiarism (either intended or unintended). It seems a little harsh to call something plagiarism when it is unintended because there are many common phrases that pop up in different content all the time. However, search engines will look for repeated text and will place such content lower in their listings if detected.

Sometimes it is more important that keywords remain intact than to create content that is 100% grammatically correct. Some writers may have trouble with this concept because it suggests that the actual content is not important for its own sake but only to the extent that it is able to capture the attention of a search engine. But SEO is more of a science than an art in this respect. This must be acknowledged by any content writer.

By | February 17, 2016 | Technology and Hardware |

Deconstructing the 1xx Post Error Code

A+Some questions you might see on the A+ practice test are short and sweet. For example, what problem does a “1xx POST error code” indicate? To answer this question it might be helpful to know a little more about the terminology within the error code. POST is an acronym which stands for “Power On Self Test.” When your computer boots up the BIOS or Basic Input / Output System which is a set of computer instructions controlling input and output operations, executes several tests in a sequence to make sure all systems are running properly. If this is the case then Windows will begin to load. If there is a problem then the computer will display error codes sometimes accompanied by beep sounds.

The 1xx POST error code happens to be one of several codes used by IBM. Other codes include 2xx, 3xx, 4xx, 5xx,6xx, 7xx, 8xx,9xx and 10xx. Each number that precedes the “xx” refers to a specific area of the computer’s hardware. The 1xx refers to a “system motherboard error.” The system motherboard is a circuit board inside the computer that allocates electrical power to the CPU (Central Processing Unit), RAM (Random Access Memory) and other parts of the computer’s hardware. The motherboard also facilitates communication between the various components of the computer’s hardware.

Naturally, if you were in the position where you were in need of taking the A+ practice test much of this technical jargon would already be familiar to you. By now (if you read this far) you should know the answer to the question, what problem does a “1xx POST error code” indicate? The error code (of course) indicates a problem with the system motherboard. This type of question is probably not one that can be figured out logically. Unfortunately, it falls under the category of information you will just have to know. Many of the questions on the certification exam will require you memorize information like this. Taking the A+ practice test will help you identify areas of knowledge where you will need further study.

By | December 26, 2015 | Technology and Hardware |

What is the A+ Programming Language?

It is very difficult to explain what the A+ programming language is to a person who has limited knowledge of programming languages in general. The first step is to explain what a programming language is.

A programming language is a written code providing instruction to a computer. All computer software and programs are written in programming languages. There are many different programming languages available. A+ is a specific kind of cofractal-spiralmputer program that uses arrays.

An array is a method of programming used to store several items. Typical examples of items stored by an array are integers or strings. An integer is simply a whole number. A string is a series of characters. The items stored in arrays always contain the same item types. For example, an item can contain only integers or only strings but not both integers and strings. Array items are numbered sequentially. The number of the item is called an “index” and allows the computer programmer to access the item by referencing the corresponding number or index.

All arrays have specifically defined sizes that cannot be changed. The array size constitutes the maximum number of possible items the array can store. If a specific array is not large enough to store a specific amount of items a new array must be created.

Together, the various arrays in the program allow data to be manipulated on a multi-dimensional level. Essentially, programming languages which employ arrays allow operations to apply at the same time to values contained in an entire set. This allows the program to find similar elements within data which is more difficult to do using non array programming languages.

Many people opt to become certified in A+ by taking a certification test. There are many programs designed to prepare a computer programmer for the certification test. Typically these programs employ the use of A+ practice tests. Other certification courses are available. For example, Security+ covers computer security related to cryptography and control of access and Network+ certifies skills related to network hardware.

By | November 18, 2015 | Technology and Hardware |

7 Things To Include in an Email Newsletter

mail contactYes, email marketing still works and should still an essential part of any business’ marketing plan. Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but if you don’t send out regular messages you’ll miss out on the additional income that an email newsletter can generate. It’s important not to over think each newsletter that you send out. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do.

1. Tips and Tricks (Useful Content) – It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make once a week a list of ten tips or tricks to use that involves putting your services or products to their best use.  Look at our past posts and you can see that we consistently try to include useful content from How to Turn Your Ipad into a Recording Studio to How to Use Hashtags and Increase Your Social Media Presence.

2. Special Offers (Give them a reason to interact) – You don’t have to send out a special offer every newsletter but if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity.

3. Engagement Opportunities (The chance to connect with like-minded people can be powerful) – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&A’s.

4. Feedback Questions (People usually love to share their thoughts) – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.

6. Testimonials/ Case Studies (Let your readers hear about others that have had success using your services/product) – Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet.

7. Legal Notifications – Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases. It’s very important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubbing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

Ensure that you include a variety of different things in your email newsletter that are designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start. Sometimes it’s easiest to do this utilizing a Salt Lake City SEO Agency and let them handle all the pieces, while you continue to focus on working with your clients.

By | June 5, 2015 | Blog, Social Media |

The Best Color Schemes For Selling Part 1

colorwheel1In this day and age, advertising can be as simple as filling out a template or website theme. There are gajillions of ways to personalize any theme you create, with graphic design, css and some creative SEO Salt Lake City. However, one of the most important personalization techniques that often gets over looked is the use of color. There are certain color combinations for different niches: food, fitness, technology, health and beauty, automotive, the list goes on and on. In this installment, we will examine the color schemes that are most likely to sell to Google’s industry categories from Google Analytics.

Arts and Entertainment

The current trend here is to have a black background in portfolio sites. A white contrast of text and headlines is stark and simple, and keeps the focus on your art. This makes your images pop out strongly. For entertainment websites, the background is not so important. However red headlines are rather standard. They are warm, loud and exciting.

Automotive Advertising Colors

The automotive industry is culturally geared towards men. This means lots of black, grey and metallic (but not glittery) shades are effective. As far as selling cars, a clean design is most important. This does not have to mean black and white however. You do want a horizontal layout, as this makes cars look nicer. Large, sleek images are ideal, with a stylized background that has a lighter color gradient which gets brighter either towards the car image, or on a horizontal line. So if the vehicle color is navy blue, an aqua tone will work great as the background. For performance cars, black background is a must. As far as automotive service websites, friendly designs are important.

Beauty and Fitness

This category should be very image centered. Clean modern designs are essential if you are selling a trending beauty or fitness product. The hottest trend is a solid white background, with black and one other color for the accent. The “other color” should be a clean calm, almost pastel accent. Or bright pink.

Don’t see you industry category? Don’t worry. The next blog will cover more industry categories and the color schemes ideal for their customers.

By | May 5, 2015 | Make More Money |

Turning Your iPad into a Recording Studio for Podcasts

Ipad-for-recording-studioThe iPad has continued to grow in usability as well as productivity and with the iPad minis, it’s even more portable. With that in mind, we want to highlight the capability of the iPad to be used for your own home recording studio device for podcasts, or even your record your own music. Now obviously the iPad has some limitations, but it is a rather robust platform given its size and mobility. Here are the essential steps in turning your iPad into your own recording studio.

  1. Determine which apps you want to utilize and to what level you want your recording. For recording a podcast, your needs are much different than that of a full-fledge Virginia recording studio like Blue House Productions. You’ll certainly get a more professional sounding recording go to a studio like that, but for the needs of podcasting, it may not be as vital. The apps that you can use range from full featured professional recording studio apps that can be costly, to very versatile smaller apps that will easily push your recording directly to your podcast arena. Here is a list of apps to help you get started:
    1. VR+: Voice Recorder – A very simple and basic app. Allows you to record and append audio in a linear fashion.
    2. Garageband – This one is a little more fully featured – allowing you to record audio and edit it, add music beds and post/upload to iTunes, Soundcloud, Facebook, YouTube, etc.
    3. BossJock Studio – The perfect all-in-one app. This one has gotten better throughout the years. This app allows, recording, intros/outros, bumpers, background music, file imports and has automatic ducking (background music becomes softer when you push a button to talk)
    4. Pocket Podcaster – This one is a little more simple and basic, but it is an app actually geared towards making podcasts. Allows importing audio files, recording/editing/mixing, and export via FTP, email and Twitter with more options to come including video podcasting.
    5. Mobile Podcaster – This is another podcasting specific app which allows you to record audio, add music, edit as needed and then to post directly to WordPress sites or other sites via ftp or podcast connections.
    6. Spreaker Radio and Podcast – Is a great middle of the road app. Allows you to easily add sound effects as well as connect any external sources and even import audio made from other apps.
  2. Meteor_Mic_straight_on-displayDetermine the equipment you want to use. While you may want to include additional apps for sounds, music, or other additions to the podcast itself, you will want to consider additional external items like mics. Additional apps and equipment are as follows:
    1. SoundSlate – Choose from hundreds of included sounds or record your own. It’s the next best thing to being friends with Michael Winslow! No really, it has a great selection of different noises/sounds from absurd to “normal”.
    2. Sound Byte – Want the sound effects the big boys have? This app provides all the big dog sounds and is very easy to use.
    3. TwistedWave Audio Editor – If the app you chose for recording doesn’t allow editing, then you’ll need this handy app to edit out any slip ups or add in additional tips.
    4. A good Mic – This one is really more preference and what your budget is. Here’s 5 that are very powerful and range from $50 to $300.
      1. CAD U37 USB Studio Condenser Recording Microphone
      2. RODE IXY
      3. Apogee MiC for iDevices
      4. Zoom iQ5 Stereo mic
      5. The Belkin iPhone Boom Mic
      6. Ego – After you’ve actually created and posted the podcast, it’s important to track the vital stats so you cansee if you’re actually reaching anyone!

 

With the right recording app, the soundboard you’re looking for and a good mic, you are ready to use your iPad as your own recording studio for podcasts. You can find any of the apps right at iTunes and the mics on Amazon. Podcasts are a great way to share your knowledge, build your authority, create a following, and just plain have fun. We’ve give you the technology, now you have to determine the content.

By | April 24, 2015 | Technology and Hardware |