Offline Marketing

Leveraging Instagram to boost your business

6731518Instagram tends to be forgotten in the world of social media, but it can be a powerful tool for your business if you know how to leverage it. Today I was to show you how to get the most out of your Instagtam marketing plan so you can be at the top of your game. First, and maybe most important, start with a business account not a personal account with your company name. You goal in this marketing plan is to brand you business so that make sense right? Set your logo as the profile picture so that people will start to recognize your pictures.

Once your account is all set up (and before you start posting) think of your brands strategy. Do you want to bring people back to your website, sell your products, increase your SEO tactics? Whatever your strategies are be consistent with that. Consistency is one of the most crucial things when it comes to social media platforms like Instagram.  The same is true for editing your photos. Users love the simpleness of Instagrams editing options and there are a lot of options. However, in your business account find one editing style that fits with your branding and stick to it. The more recognizable your images are the more successful you will be in your branding strategy.

Next you will want to build a strong connection between your Instagram site and your website. Embedding photos is a great way to build that connection. This will increase the number of people visiting your Instagram site and the other way around. Also, use Instagram #hashtags that will boost your site. Hashtags are a fabulous way to tell your readers what this post or pictures is all about. It can also find you new followers.

Lastly, Instagram has announced that in the near future they will begin allowing companies to run ads. If you have a strong business account with Instagram you just may be the in the first group of companies privileged to have their ads running. Instagram can be a great tool for your business.